As things go, we’re not that good with being deceived. We once picked an Earl Grey teabag out of a Yorkshire Tea box. We cried for days about the injustice of it all. What kind of sick animal would mix the two up?
So yeah. It’s fair to say we’re not OK with things messing our mind up. So spare a thought for us when we heard this news today: Aquafina is filtered tap water.
PepsiCo, the company that produces Aquafina, a brand of water found throughout America, has admitted that the water has a public water source origin. That is, it’s pretty much the same as the water that comes out of your tap. The only difference is that Aquafina purify the tap water through a seven-step process. This process works to strip the water of various minerals and contents.
This is all well and good, but it begs the question: why are people still buying it? Why don’t people just get a Brita filter or something and fill up their own bottles? As Greenpeace state, by purchasing a bottle of Aquafina, we’re just paying 2,000x the price of tap water. Which sounds pretty wrong in our books.
In order to clarify its public water source origin, Aquafina will soon have it spelt out on its labels with, uh, ‘public water source‘. PepsiCo spokeswoman Michelle Naughton told ABC News: “If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do.”
Aquafina isn’t the first company to be hit by these claims. Back in 2013, Coca-Cola acknowledged the public origins of its Dasani water – but argued that the purification process distinguishes it from tap water. Likewise, Nestle have also received criticism over its Pure Life water. Although it’s purified through a 12-step process, the company has faced criticism for pumping water from California’s San Bernardino National Forest. Their water rights predate the creation of the preserve, Nestle say. Hmm.
Basically, we don’t know what to believe. What are we OK to drink? Forget it. We’re just going to go outside and collect rain water in our mouths.
Aquafina is filtered tap water? What? Yeah, we feel you, bro. Why not have a read of some of our other articles, such as What The Hell Are Americans Talking About? and Could This Be What The New iPhone 7 Looks Like?