If you’ve ever spent any time looking at the history of advertising, or watching Mad Men, then you’ll be familiar with how sexist advertising used to be. The key emphasis is ‘used to be’. That’s a view we shared until we started really thinking about the past few years and whether or not things have become more equal. Here are some sexist adverts from around the world that exhibit clearly sexist messages.
1. Snickers – You’re Not You When You’re Hungry
This well-known advert featuring Joan Collins seems light-hearted enough until you look it more closely. It’s basically saying that being a woman is a form of weakness, as it’s associated with not being able to control hunger pangs without being histrionic. One of the most openly sexist ads of recent years.