What the Hell Does ‘On Fleek’ Mean?

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Damn girl, your outfit is on fleek today. And your brows? Yeah, they’re on fleek too.

What the f guys? At some point between graduating from uni and entering the world of full-time work, it feels like I’ve aged around 30 years overnight. More and more new words seem to enter the vocab of a typical teenager on a weekly basis. I go out for one evening and I find myself relying on Urban Dictionary as a translation guide.

If you’re in the same boat as me, don’t worry – we decided to clear up what the hell ‘on fleek’ actually means once and for. Plus, for an added bonus, we’ll also look into where it originated from, because we’re nice like that.

Just tell us: What does ‘on fleek’ mean?

‘On fleek’ basically means ‘on point’, or ‘awesome’. So, broadly speaking, if someone uses it to describe something you’re wearing/your haircut/your brows, it’s a compliment. We think. Unless they’re being sarcastic, in which case, that’s a whole other ballgame.

Yo dude, your eyebrows are on fleek

Where the heck did it come from?

Despite seemingly appearing overnight, the phrase seems to have entered mainstream vocab in 2014. Although it featured in an Urban Dictionary entry from 2003 (described as meaning ‘smooth, nice, sweet’), the phrase really gathered pace when a Chicago teen posted this six-second clip to Vine:

(Yeah, I haven’t a clue what she’s going on about either.)

Kayla Newman, who goes by the name Peaches Monroee, told Max Kutner for Newsweek: “It just came to me out of the blue,”

“I never heard of the word, and nobody else had heard of the word. I just said it, and I guess that’s what came out. That’s about it.”

For something so random, it’s done well; so far it’s had over 35 million loops. To be fair, around 34 million of those loops were probably me just now trying to work out what the fuck she’s saying.

Then what?

It exploded. Pretty much everywhere.

Nicki Minaj and Christina Milian had a very public spat over ownership of the phrase on Instagram. Then they both ended up a bit stupid when it emerged that neither of them had started it. The prats.

Ariana Grande also got involved when she did a strange, stripped-back cover of Peaches’ original vine. Is she really that desperate for material?


Fast forward to the modern day, and ‘on fleek’ looks like it’s pretty much here to stay. Searching for it on Google, for example, delivers over 2.4 million results. More importantly, the phrase has spawned its own set of genius memes. For that, on fleek, we salute you.

Yo, this dog's outfit is on fleek

While you’re here, why not check out some more RiseFeed articles, including Weird Things You See When You Work In London, and Bantz and Manspreading Are Now In The Oxford Dictionary